What do you mean it’s not autumn yet?

Lately I’ve been thinking about the upcoming fashion season: Fall/Winter. In particular, I’m wondering whether I shouldn’t forgo the usual fashion on a budget advice like ‘update your wardrobe with accessories!’ (Okay I might do that one a little — after all, I do need a new wallet!!?)

Instead, I’ve been thinking of either aligning what I have with what’s new in a little capsule collection — or perhaps just buying a single new complete outfit.

All of this comes about from suit shopping with my love. Wedding season, amiright? Anyways, we managed to find a suitably summery suit for an upcoming wedding, but because the store we were in was having a buy one, get one free sale we also managed to find him a sports coat, dress pants, and shirt, tie and pocket square for each outfit. Man, the employee who worked with us was kick ass! The shirts, ties and squares are all coordinating, interchangeable with each other — so that instead of two outfits the whole set consisted really of numerous combinations.

It made me wish that shopping for women’s clothes was as easy an experience. Instead, it can sometimes feel like wading through an endless array of cheaply made, quickly produced garbage arranged for that nothing goes with anything else. A seeming rubic’s cube of too many choices that actually comes down to picking between that shitty poly-cotton blend and this one.

So that’s where my head’s at nowadays.

Of course, there’s a problem with finding one perfectly polished outfit for autumn. This year, things have changed.

I’m only a casual observer of the fashion retail industry. I’m not an insider, so I don’t actually know what really goes on. But what I can glean from walking through stores and pursuing ecommerce sites is that each year, “back-to-school” and autumnal promotions seem to begin earlier and earlier. Some years it feels as though it’s barely Victoria Day (May) before the autumn hype begins — in the same way that retailers seem to want to push Christmas crap on us in the middle of September.

Maybe it was the long winter. Maybe corporate and local retailers alike think that we in North America have no drive to think about impending crisp weather when we suffered through such a hideous winter and such a mediocre summer. Maybe it’s some sort of reset that happens every so often, and next year fall will seemingly come mid-Spring.

Whatever it is, this year try as I might I can’t find a stitch of autumn collections on any website, in any store. It’s all end of summer sales that usually happen in mid-July.

Perhaps I should be thinking about summer still. Sure, I get that. But I’m not about to buy any summer clothes. All I want is to start thinking about a single autumn outfit that isn’t made of crap. Is that so much to ask? I guess I’ll have to wait at least a few more weeks, when the September issues of fashion mags are released.


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