London Fashion Week and San Francisco Sustainable Fashion Week
As London Fashion Week, the shortest of the four that make up Fashion Month, comes to a rapid close, it’s time again that I’m proposing a change. The big four weeks of ready-to-wear fashion: New York, London, Milan and Paris put the onus on fashionistas around the world to aspire to consume more, and more, and more. They also put pressures on designers and creative teams to produce more and more and more, which is why to outsider eyes many collections look extremely similar.
So is there another way? There are dozens of fashion weeks that occur yearly outside of these big four. And some of them do in fact, start with a different model.

Switch London Fashion Week

Compared to New York Fashion Week, London’s week has been known as more sustainable, at least in the past few years. One’s first thought is to Stella McCartney who, although she’s always drawn a firm line in the sand in regards to animal rights, is a little less staunch in her support of eco-friendly fashion initiatives (I’m looking at you, vegan leather and faux fur).

However, perhaps because of pressure from the eco-fashion crusader Livia Firth, some other London designers are beginning to see Conscious Fashion for what it is: the next big thing. She’s partnered with Erdem. And even historically important Zandra Rhodes and Vivienne Westwood, as well as smaller designers such as House of Tammam are changing the way they produce garments.

It’s a start. Nevertheless, it’s still a drop in the bucket when you consider the excesses of Ready-to-Wear fashion weeks in general. It may be a step in the right direction, but I think we can do better.

For San Francisco Sustainable Fashion Week

Unfortunately, just like when I suggest that we switch New York Fashion Week for Trashion Fashion Shows, the switch I’m suggesting this week has again already happened. Events took place between August 24 and 28 of this year.

Now in its second year, San Francisco’s Sustainable Fashion Week hopes to shine a light on eco-friendly designers. Now that the 2015 events have ended, you have follow them on social media and subscribe to their email list in order to find out information about the 2016 events. And if you’re an emerging ecochic designer, this is definitely one to look out for as you can apply to exhibit.

It’s really unfortunate that I haven’t been able to find any upcoming events. I was hoping that I’d be able to highlight events that occur in conjunction with or alongside global fashion weeks, especially if they focused on ethical fashion design practices. With any luck, the Green Shows will return in time for New York Fashion Week FW16, coming up February 2016.


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